Why getting a new website is easier than looking after the old one

May 25th, 2017 Posted by Comment 0 thoughts on “Why getting a new website is easier than looking after the old one”

There are literally hundreds of agencies who will sell you a new website. Ranging from global players to one-man-bands, agencies of all sizes compete to win digital projects. For most of these businesses, projects generate the largest slice of turnover and are the standard unit of sale: Agencies are good at selling projects. The difficulty for website owners occurs when the project is over because agencies are not usually good at selling support.

We might expect that, with a support agreement in place, that the same people who built the website would be the same people who support it. This is often not true. (more…)

Why smart personas are actually dumb

April 2nd, 2017 Posted by Advice 0 thoughts on “Why smart personas are actually dumb”

Read Matthew’s article, as recently published to a leading London UX agency.


Choosing your CMS

February 14th, 2017 Posted by Advice 0 thoughts on “Choosing your CMS”

The main ingredient for a website’s success is undoubtedly the quality of its content. It’s the reason audiences come to the site, and if we have an active content strategy, then it’s the reason they return.



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